Enov? is a mild volumizing shampoo for fine, thin or limp hair. Using a gentle cream cleansing system, perhaps the gentlest ever made, Enov? infuses a blend of Vitamins, Minerals and Natural Moisture Factors into the hair shaft to make each strand thicker, smoother, and more resilient. The result will be soft, vibrant hair full of volume, body and shine. These same nutrients protect, replenish and each time you shampoo, helping prolong the life of colors and curls. What makes it so Pure? Enov? shampoo contains no ammonium or sodium laureth sulfates or other unwanted detergents. Oil and dye free, it is safe and gentle to use as an energizing body wash. Directions: On wet hair, massage onto hair and scalp until a creamy lather is acheived. Leave in for a few seconds. Rinse and repeat if necessary.