The ceramic iron assists in making hair more manageable, by generating a negative ionic field. When hair becomes entirely charged by static electricity (positive electrical charges produced by dry friction and natural movement of the hair), it tends to spread out and become difficult to style. The hair cuticles open, resulting in dull, unhealthy hair. The negatively charged molecules generated by ceramic products smooth and relax the hair by canceling static electricity. The source of all heat lies in the infrared. When introduced to heat, the ceramic products emit far infrared heat waves, which have longer wavelengths. Heat at this level is more easily absorbed by hair, resulting in enhanced vitality, reduced stress, and less damage. Product Features: 200 watts of power with superior Ceramic Pulse heating technology Up to 230° salon temperature 24mm plate size Ceramic creates shiny, smooth finish Ceramic emits ion reflectives Ceramic renews and revitalizes hair Ceramic generates infrared heat to protect hair's luster.